What began as a tasteless prank quickly snowballed into a monumental reputational crisis for Domino’s in mid-April. The scene: One pizza-chain employee prepares sandwiches in the most unsanitary manner imaginable (think snot, flatulence…enough said) while… Continued
Crisis Management
Critical Care: Media Relations Tactics For Weathering Crises Big & Small
March 23rd, 2009 by PRNEWSOne would be hard-pressed to locate a business executive who could honestly remember a time when the media environment was as complex as it is today. Not only is there an ever-growing number of new… Continued
Athletic Apologies: Love Means Always Having to Say ‘I’m Sorry’
March 9th, 2009 by PRNEWSBy Katie Paine You know it’s a big deal when an admission of guilt on the part of a baseball player makes it into the first presidential press conference of a new administration. But when… Continued
Recession Communications: Managing Employee Relations While Downsizing
February 9th, 2009 by PRNEWSOften when people talk about how to communicate layoffs, what they’re thinking is, "What do I say to the people I have to let go?" That’s understandable–layoffs are stressful. But before getting into the weeds,… Continued
It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises
January 26th, 2009 by PRNEWSLast month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued
Under the Microscope: A New Regulatory Age Requires Increased Transparency
January 26th, 2009 by PRNEWSIt was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations… Continued
Tip Sheet: Hedge Fund Headaches: Best Practices for Communicating Through Economic Turmoil
January 19th, 2009 by PRNEWSBy Dan Simon According to the most recent research by Eurekahedge, the hedge fund industry shrank by as much as a fifth (or $350 billion) in 2008, with 90% of that decrease coming in the… Continued
Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct
January 5th, 2009 by PRNEWSThe communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.
Hoax-Busting: Managing Gossip and Rumors Online
September 22nd, 2008 by PRNEWSWe’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued
Surprise Attack: Executing a Crisis Simulation to Plan for the Unknown
September 8th, 2008 by PRNEWSOn Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York… Continued