Our author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.
Reputation
PR Roundup: State of AI in PR, Epstein Papers and Rodgers’ Faux Pas
January 4th, 2024 by Nicole SchumanPR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.”
PR Lessons Learned From Four Tentpole Sporting Events, Past and Present
December 18th, 2023 by Arthur SolomonAs we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.
How United Airlines Integrated Comms Into Strategic Company Decision-Making
December 15th, 2023 by Kaylee HultgrenUnited Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.
Cover-ups Don’t Work: PR Lessons From San Francisco’s Clean-up
December 8th, 2023 by Dustin SigginsLast month, San Francisco’s leadership failed perhaps the most basic of PR tests: They tried to put lipstick on a pig and pretend it wasn’t a hog. Here are six PR lessons from the city’s failure to appeal to its core audience: its residents.
Landing a C-Suite Role: Q&A With CMOs Who Began in PR
December 1st, 2023 by Kaylee HultgrenPRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.
PR Roundup: the Middle East and Internal Comms, The Guardian Questions Edelman, and Dept. of Commerce Asks for DEI Help
November 30th, 2023 by Nicole SchumanThis week’s PR Roundup takes a look at the topic of the Middle East and internal communication, a media report on Edelman’s client relationships and its Trust Barometer, and the U.S. Department of Commerce asking… Continued
Reading the Room: (When) Businesses Should Comment on Sensitive Issues
November 30th, 2023 by Shahar SilbershatzIn our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.
Corporate Reputations Must Navigate Twin Threats of Consumer Pessimism and Hyperpartisanship
November 22nd, 2023 by Ken SpainProtecting a company’s reputation requires its leaders to be judicious about where and how they engage and understand the threats that can draw them into contentious and politically harmful situations if they miscalculate public sentiment.
What the ‘Barbie’ Movie Taught Influencer Marketing About Man-Hating
November 14th, 2023 by Alicia Van der MeerThis overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.